Facebook has been involved in numerous privacy and data scandals, so it should be no surprise that on Data Privacy Day they announced a bunch of new data privacy and security features attempting to regain some trust of consumers.
Zuckerberg himself states on their official blog post discussing the new features, “One of our main goals for the next decade is to build much stronger privacy protections for everyone on Facebook. We know we have a lot of work to do here, which is why this is such a priority for our teams and for me personally.” Whether or not you believe Mark, it is worth checking out their three new privacy features anyways.
- Prompting People to Review Their Privacy Settings
Over the course of the following couple of weeks, users will be prompted to review their privacy settings under the new updated Privacy Checkup tool. It will walk you through your current data settings, and allow modifications to them as you see fit.
- Off-Facebook Activity Tool
Almost all Facebook accounts should have access to their new Off-Facebook Activity Tool. This new tool will allow you to see a summary of information gathered by businesses to send you targeted advertisements. You will also have a choice to remove it from your account.
- Alerts for Third-Party Logins
Earlier this month, Facebook introduced notification alerts for third-party logins.These notifications alert you when you use Facebook Login to sign in to third-party apps to help you stay aware of how your account is being used and edit your settings.
So Facebook is trying to give more power and privacy back to their users. The Off-Facebook Activity Tool specifically is interesting because Facebook had to rewrite a large part of their core structure for this tool to be incorporated.
The ability to clear whatever information or data points businesses are sending to Facebook is unlike something we’ve seen in data regulation before. The transparency of the entire interaction is the key feature of the new tool by Facebook. Transparency is king when it comes to data protection and regulation.