Facebook and Privacy, didn’t expect that
After months of delay, Facebook’s Clear History is rolling out in Ireland, South Korea, and Spain, with other countries to follow “in coming months,” Facebook spokespersons said. The new tool, which Facebook conceived in the wake of the Cambridge Analytica scandal, is designed to give users more control over their data privacy at the expense of advertisers’ targeting capabilities.
When it arrives in the United States, the Clear History tool will be part of a new section of Facebook called “Off-Facebook activity.” When using it, you’ll see different apps and websites that are tracking your activity and sending reports back to Facebook for ad targeting purposes. Tapping the “Clear History” button will dissociate that information from your Facebook account.
What will Facebook do now?
Facebook has noted they won’t actually purge the data it’s been sent from websites and app. Instead, the Clear History function will simply mean the data Facebook has collected on you will no longer be associated with a user’s account, making it anonymous data.
We believe that the data revolution has already started to take place and with Facebook testing such products in smaller markets, albeit to learn and improve before launching internationally, there is a bright future for data control and personal ownership of your data. The next step is making it so Facebook cannot profit from your data, without you earning a profit too. That is the future. We appreciate Zuckerberg’s ambitions on privacy, noting “It’s something privacy advocates have been asking for — and we will work with them to make sure we get it right.”