How? The data being shared includes the time the app is launched, device and location information, phone carrier, and analytical data that can be used for targeted advertising. Zoom is able to share user data with Facebook regardless of a social media account being linked because Zoom’s video calling software uses Facebook’s software development kits (SDK’s). So as soon as Zoom is downloaded and launched, the software immediately connects to the Facebook Graph API. Facebook’s Graph API is “the primary way for apps to read and write to the Facebook social graph.” Or a way for businesses to monitor your social media activity and target you for advertising as they see fit.
If you have a Zoom account and rely upon their software for work, be weary of what information you are sharing while using their video conference platform. Zoom has yet to make a public statement or comment on these recent discoveries so be on the lookout to see if they respond. If you do not need to use Zoom for work, we recommend seeking out other apps or software to socialize with friends during this COVID-19 pandemic.