Loginhood, Inc. (“Loginhood”, “the Company”, “we”, “us”, or “our”) collects personal, demographic, behavioral and online identifier information (“Data”) directly from you (“User”, “you”, “your”), through our website (“Website”), Google Chrome Extension (“Extension”) and mobile app (“App”) (collectively, “Our Products”).
Loginhood’s mission and business objectives are solely aimed at rewarding users for usage of their data (“Services”). We collect this data through our own website, mobile app and browser Extension.
Once a user signs up to Loginhood for our services, we store the user’s email address used for account creation and encrypt it with an anonymized Loginhood ID (“Loginhood ID” or “User ID”). The following data is collected and stored, associated with the anonymous User ID:
Loginhood stores the demographic data the user has the option to provide upon account creation with the User ID.
Loginhood creates a cookie, a string of data stored in a browser, associated to the new User ID when the user logins into Loginhood’s website.
Website browsing data
Upon installing the extension, Loginhood collects the web pages that the user visits. All data collected is page-level information found in the website’s HTML. No sensitive input data is collected from the page that is not found in the HTML of the website. For example, signing into your bank account will only inform Loginhood that you visited the bank’s website. We will not retrieve or store any information on the page related to your finances. The extension can be turned off at any time by typing chrome://extensions/ into your URL bar and toggling Loginhood off. The extension can also be restricted from any data collection at all by toggling the “Data Collection” button off. This results in the extension only providing its tracker-blocking abilities.
Mobile device identifiers
Upon installing our mobile app, Loginhood collects the user’s mobile device Advertising Identifier, known as IDFA on Apple devices and AAID on Android devices (collectively, “Mobile Ad IDs”). No other data is collected from your mobile device other than the Advertising Identifier.
Loginhood shares the user’s data to advertisers and advertising agencies (collectively, “Advertisers”) and ad networks, data companies, and advertising tech vendors (“Data Collectors”).
Loginhood’s mission is to reward users for their data. To do this, Loginhood creates groups of anonymous User IDs that may be interested in particular products based on their web browsing (“User Groups” or “Segments”). Loginhood shares the anonymous User IDs, cookies and mobile ad IDs with advertisers that compensate the user. Loginhood collects payments from the advertisers and distributes it to the users whose User IDs were used for advertising purposes.
Loginhood will also share data with data collectors to seek compensation from data collectors for using your data. Loginhood will share cookies and mobile ad IDs with data collectors to find any usage of a user’s data and seek compensation. Loginhood collects payment from data collectors and distributes it to the users.
Loginhood believes that users should always receive proper compensation for their data. Therefore, Loginhood’s technology will always seek to block and remove data collectors who do not work with Loginhood to compensate users. Loginhood will block as many data collectors who do not work with Loginhood as possible, but will not be held responsible if some data collectors remain.
Loginhood takes significant steps to ensure all data is secured and protected. All website browsing data within the Loginhood platform is encrypted and anonymized. All website browsing data collected is associated to the anonymous User ID. No collected data is associated to any personally identifiable information.
Our duty and company mission is transparency, simplicity and fairness to the user. If you would like to delete your data, email firstname.lastname@example.org from your email registered with us with the subject line ACCOUNT DELETION and we will completely delete all traces of your data from our servers. Please allow 30 days for Loginhood to ensure all account information is deleted from our servers.
Loginhood aims to create transparency in the world of data. Email email@example.com from your email registered with us with the subject line REQUEST DATA and we will supply you with a full record of all data associated with your account.